Proceedings of the 2nd International Conference on Religion and Education, INCRE 2020, 11-12 November 2020, Jakarta, Indonesia

Research Article

Analysis of financial literacy communication strategies in the socialization of the Islamic economy

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  • @INPROCEEDINGS{10.4108/eai.11-11-2020.2308304,
        author={Barliana  Lukitawati and Asep Usman Ismail},
        title={Analysis of financial literacy communication strategies in the socialization of the Islamic economy},
        proceedings={Proceedings of the 2nd International Conference on Religion and Education, INCRE 2020, 11-12 November 2020, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={INCRE},
        year={2021},
        month={5},
        keywords={financial literacy communication strategy islamic economy},
        doi={10.4108/eai.11-11-2020.2308304}
    }
    
  • Barliana Lukitawati
    Asep Usman Ismail
    Year: 2021
    Analysis of financial literacy communication strategies in the socialization of the Islamic economy
    INCRE
    EAI
    DOI: 10.4108/eai.11-11-2020.2308304
Barliana Lukitawati1,*, Asep Usman Ismail1
  • 1: UIN Syarif Hidayatullah Jakarta, Ciputat Tangsel
*Contact email: berliana.lukitawati@uinjkt.ac.id

Abstract

Based on the focus of the Financial Services Authority (OJK) in improving financial behavior through educational programs, this study discusses the importance of financial literacy strategies to achieve goals, improve welfare, and avoid financial crises. Especially in facing the Asian economic community (MEA). In addition, the Asian Development Bank also contributes to the creation of a climate of financial literacy in the world community. The purpose of this study is to find a comprehensive picture of the practice of financial literacy communication strategies in the socialization of the Islamic economy. Given that it is not easy to undergo this communication strategy. Research at the Tazkia Institute, with the number of participants in financial literacy programs spread across 20 countries in 2013-2020. The research method used is descriptive method qualitative approach, case study design. The author's data collection technique used literature study, through some literature, interviews, observation and documentation. Analysis techniques: data collection, data reduction, data display, conclusion verification. The result of the research: the communication strategy was carried out with a special financial literacy book that was easy to understand. And interactive teaching to students and the community together. Both online and offline. There is a group of participating alumni that allows for regular guided interaction.