Factors influencing students' behavioral intentions when using the Digital Pegadaian platform

Akmal Huda Nasution; Haikal Rahman; Esa Setiana; Dedy Husrizal Syah

Proceedings of the 4th International Conference on Innovation in Education, Science and Culture, ICIESC 2022, 11 October 2022, Medan, Indonesia

Research Article

Factors influencing students' behavioral intentions when using the Digital Pegadaian platform

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@INPROCEEDINGS{10.4108/eai.11-10-2022.2325550,
    author={Akmal Huda  Nasution and Haikal  Rahman and Esa  Setiana and Dedy Husrizal  Syah},
    title={Factors influencing students' behavioral intentions when using the Digital Pegadaian platform},
    proceedings={Proceedings of the 4th International Conference on Innovation in Education, Science and Culture, ICIESC 2022, 11 October 2022, Medan, Indonesia},
    publisher={EAI},
    proceedings_a={ICIESC},
    year={2022},
    month={12},
    keywords={social influence performance expentancy behavior intention digital},
    doi={10.4108/eai.11-10-2022.2325550}
}

Akmal Huda Nasution
Haikal Rahman
Esa Setiana
Dedy Husrizal Syah
Year: 2022
Factors influencing students' behavioral intentions when using the Digital Pegadaian platform
ICIESC
EAI
DOI: 10.4108/eai.11-10-2022.2325550

Akmal Huda Nasution¹^,*, Haikal Rahman¹, Esa Setiana¹, Dedy Husrizal Syah¹

1: Accounting Department, Faculty of Economics, State University of Medan, Indonesia

*Contact email: akmalhudanst@unimed.ac.id

Abstract

The purpose of this research is to investigate the relationship between performance expentancy and social influence on behavioral intention to use the Digital Pegadaian platform among students at the Unimed Faculty of Economics. To gather data for this research, a questionnaire was employed. 100 respondents were surveyed using a non-probability method of sampling. The SPSS application is used for data analysis. Based on the research's findings, behavior intention to use the Digital Pegadaian platform was positively and significantly influenced by performance expectancy as well as positively and significantly influenced by social influence.

Keywords: social influence performance expentancy behavior intention digital

Published: 2022-12-22
Publisher: EAI

: http://dx.doi.org/10.4108/eai.11-10-2022.2325550