Research Article
Factors influencing students' behavioral intentions when using the Digital Pegadaian platform
@INPROCEEDINGS{10.4108/eai.11-10-2022.2325550, author={Akmal Huda Nasution and Haikal Rahman and Esa Setiana and Dedy Husrizal Syah}, title={Factors influencing students' behavioral intentions when using the Digital Pegadaian platform}, proceedings={Proceedings of the 4th International Conference on Innovation in Education, Science and Culture, ICIESC 2022, 11 October 2022, Medan, Indonesia}, publisher={EAI}, proceedings_a={ICIESC}, year={2022}, month={12}, keywords={social influence performance expentancy behavior intention digital}, doi={10.4108/eai.11-10-2022.2325550} }- Akmal Huda Nasution
Haikal Rahman
Esa Setiana
Dedy Husrizal Syah
Year: 2022
Factors influencing students' behavioral intentions when using the Digital Pegadaian platform
ICIESC
EAI
DOI: 10.4108/eai.11-10-2022.2325550
Abstract
The purpose of this research is to investigate the relationship between performance expentancy and social influence on behavioral intention to use the Digital Pegadaian platform among students at the Unimed Faculty of Economics. To gather data for this research, a questionnaire was employed. 100 respondents were surveyed using a non-probability method of sampling. The SPSS application is used for data analysis. Based on the research's findings, behavior intention to use the Digital Pegadaian platform was positively and significantly influenced by performance expectancy as well as positively and significantly influenced by social influence.
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