Research Article
Communication Strategy Badan Otorita Pengelola Danau Toba in Promoting Tourism Through Social Media Platforms
@INPROCEEDINGS{10.4108/eai.11-10-2022.2325503, author={Nelly Armayanti and Dodi Pramana}, title={Communication Strategy Badan Otorita Pengelola Danau Toba in Promoting Tourism Through Social Media Platforms}, proceedings={Proceedings of the 4th International Conference on Innovation in Education, Science and Culture, ICIESC 2022, 11 October 2022, Medan, Indonesia}, publisher={EAI}, proceedings_a={ICIESC}, year={2022}, month={12}, keywords={communication strategy tourism social media}, doi={10.4108/eai.11-10-2022.2325503} }- Nelly Armayanti
Dodi Pramana
Year: 2022
Communication Strategy Badan Otorita Pengelola Danau Toba in Promoting Tourism Through Social Media Platforms
ICIESC
EAI
DOI: 10.4108/eai.11-10-2022.2325503
Abstract
Since the world community entered the era of the industrial revolution 4.0, the communication medium that has been widely used by the government is social media. Since then social media has spawned many changes in many sectors of life. Social media has reversed many of the thoughts and concepts that previously believed by the world community. The same phenomenon also occurs in Indonesia, where social media is used as a means of communication by the majority of people at all social levels. This research was conducted qualitatively, which is expected to produce descriptive data in spoken and written form, as well as the observed behavior of the research object. The data in this study were collected through semi-structured interviews, observation and document collection. The informants in this research were determined purposively. Furthermore, the collected data were analyzed by using interactive models and credibility testing and triagulation techniques. This research will be carried out at the Badan Pelaksana Otorita Danau Toba which is located in Medan, North Sumatra. The mandatory output to be achieved by this research is publication in scientific proceedings accredited by Scopus. While the additional output to be obtained is the publication of textbooks and copyright certificates.