Proceedings of the 4th International Conference on Innovation in Education, Science and Culture, ICIESC 2022, 11 October 2022, Medan, Indonesia

Research Article

Interactive E-Business Learning Media Based on Artificial Intelligence

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  • @INPROCEEDINGS{10.4108/eai.11-10-2022.2325404,
        author={Muhammad Dominique  Mendoza and Olnes Yosefa  Hutajulu and Azmi Rizky  Lubis},
        title={Interactive E-Business Learning Media Based on Artificial Intelligence},
        proceedings={Proceedings of the 4th International Conference on Innovation in Education, Science and Culture, ICIESC 2022, 11 October 2022, Medan, Indonesia},
        publisher={EAI},
        proceedings_a={ICIESC},
        year={2022},
        month={12},
        keywords={learning media artificial intelligence chatbot e-business},
        doi={10.4108/eai.11-10-2022.2325404}
    }
    
  • Muhammad Dominique Mendoza
    Olnes Yosefa Hutajulu
    Azmi Rizky Lubis
    Year: 2022
    Interactive E-Business Learning Media Based on Artificial Intelligence
    ICIESC
    EAI
    DOI: 10.4108/eai.11-10-2022.2325404
Muhammad Dominique Mendoza1,*, Olnes Yosefa Hutajulu1, Azmi Rizky Lubis1
  • 1: Universitas Negeri Medan
*Contact email: aenaen@unimed.ac.id

Abstract

Artificial intelligence is a technology that can design computers to do things that humans normally do. Then when viewed from an educational perspective, artificial intelligence has been disclosed in several studies which are known to have a significant effect on the student learning process. The application of intelligent tutors has also been carried out in several educational activities. The purpose of this research is to design one learning applications using artificial intelligence with personalized learning to improve students‘ learning experience. In this study, the method used is MDLC (Multimedia Development Life Cycle). This method can be used in making animations, learning videos, and AI-based multimedia applications. In the results of the questionnaire and validation, the data obtained have satisfactory results both from the validator and from the respondents, so it can be concluded that this chatbot-based learning media is feasible to be used as a supporting tool in E-Business learning