Proceedings of the 4th International Conference on Innovation in Education, Science and Culture, ICIESC 2022, 11 October 2022, Medan, Indonesia

Research Article

The Designing of Teaching Material (Book) Based on Theory and Practice on Business Introduction Course in the Entrepreneurship Study Program Universitas Negeri Medan

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  • @INPROCEEDINGS{10.4108/eai.11-10-2022.2325342,
        author={Sabda Dian Nurani Siahaan and Aurora Elise Putriku and Lenti  Susanna Saragih},
        title={The Designing of Teaching Material (Book) Based on Theory and Practice on Business Introduction Course in the Entrepreneurship Study Program Universitas Negeri Medan},
        proceedings={Proceedings of the 4th International Conference on Innovation in Education, Science and Culture, ICIESC 2022, 11 October 2022, Medan, Indonesia},
        publisher={EAI},
        proceedings_a={ICIESC},
        year={2022},
        month={12},
        keywords={teaching material learning outcomes business introduction},
        doi={10.4108/eai.11-10-2022.2325342}
    }
    
  • Sabda Dian Nurani Siahaan
    Aurora Elise Putriku
    Lenti Susanna Saragih
    Year: 2022
    The Designing of Teaching Material (Book) Based on Theory and Practice on Business Introduction Course in the Entrepreneurship Study Program Universitas Negeri Medan
    ICIESC
    EAI
    DOI: 10.4108/eai.11-10-2022.2325342
Sabda Dian Nurani Siahaan1,*, Aurora Elise Putriku2, Lenti Susanna Saragih3
  • 1: Entrepreneurship Study Program, Faculty of Economic, Universitas Negeri Medan
  • 2: Business Education Study Program, Faculty of Economic, Universitas Negeri Medan
  • 3: Business Education Study Program, Faculty of Economics, Universitas Negeri Medan
*Contact email: sabda@unimed.ac.id

Abstract

Nowadays the entrepreneurial sector plays an important role in improving the living standard of a nation. Therefore, the entrepreneurial sector needs to be improved, and one of them is through education. This reserach was held in the Entreprenurship Study Program Universitas Negeri Medan. An issue with the Entrepreneurship Study Program is that the incorporation of practice in entrepreneurial learning has not yet reached its full potential, lectures are strictly theoretical and have no practical applicability. This study aims to obtain the teaching materials (book) of the Business Introduction course based on theory and practice. This study also aims to test the effectiveness of the student learning outcome by implementing the book. This research uses Research and Development as a research design using the ADDIE model that consists of five stages : (1) Analysis, (2) Design, (3) Development, (4) Implementation, and (4) Evaluation. The data analysis techniques used are Validity, Practicality, and Effectiveness. This book has been validated by 3 validators and the results show that the book has high feasibility but needs to be revised. The practicality test also shows that the book was in the strong-level practical category. After revising the book, a trial was conducted on a small group of 33 students, class A students in the third semester. Based on the test results, students' post-test scores are higher than the pre-test results.