Proceedings of the 4th International Conference on Innovation in Education, Science and Culture, ICIESC 2022, 11 October 2022, Medan, Indonesia

Research Article

The Effect of Local Culture and Resources Based View on Intention to Visit. An Empirical Study in North Sumatra

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  • @INPROCEEDINGS{10.4108/eai.11-10-2022.2325234,
        author={T  Teviana and Diana  Hasyim and Syahrizal  Chalil and Zulkarnain  Siregar},
        title={The Effect of Local Culture and Resources Based View on Intention to Visit. An Empirical Study in North Sumatra},
        proceedings={Proceedings of the 4th International Conference on Innovation in Education, Science and Culture, ICIESC 2022, 11 October 2022, Medan, Indonesia},
        publisher={EAI},
        proceedings_a={ICIESC},
        year={2022},
        month={12},
        keywords={local culture resources-based view intention to visit sem-pls},
        doi={10.4108/eai.11-10-2022.2325234}
    }
    
  • T Teviana
    Diana Hasyim
    Syahrizal Chalil
    Zulkarnain Siregar
    Year: 2022
    The Effect of Local Culture and Resources Based View on Intention to Visit. An Empirical Study in North Sumatra
    ICIESC
    EAI
    DOI: 10.4108/eai.11-10-2022.2325234
T Teviana1,*, Diana Hasyim1, Syahrizal Chalil1, Zulkarnain Siregar1
  • 1: Department of Management, Faculty of Economics, Universitas Negeri Medan, Indonesia
*Contact email: tteviana@unimed.ac.id

Abstract

This study aims to determine how the local culture and resources-based view affect the intention to visit. The analysis in this study used SEM-PLS, and data was collected through an online survey questionnaire, with n = 162. Based on the analysis, it is known that local culture significantly affects the intention to visit. Regarding the resources-based view, it is also known to significantly affect the intention to visit. From the findings of this study, it can be concluded that visitors who visit the city of Medan enjoy the local culture they have, so they intend to come to Medan City. Furthermore, visitors enjoy the uniqueness of the owned culture, where the criteria that are owned make it an advantage for tourist areas in Medan city.