Research Article
Womanpreneur's Resilience Facing the Covid Pandemic 19
@INPROCEEDINGS{10.4108/eai.11-10-2021.2319567, author={Harimurti Wulandjani and Harlis Setiyowati and Makarius Bajari and Yoseph Darius Purnama Rangga and Ahmad Zaelani Adnan}, title={Womanpreneur's Resilience Facing the Covid Pandemic 19}, proceedings={Proceedings of the 6th Batusangkar International Conference, BIC 2021, 11 - 12 October, 2021, Batusangkar-West Sumatra, Indonesia}, publisher={EAI}, proceedings_a={BIC}, year={2022}, month={8}, keywords={womanpreneurs resilience; covid 19}, doi={10.4108/eai.11-10-2021.2319567} }- Harimurti Wulandjani
Harlis Setiyowati
Makarius Bajari
Yoseph Darius Purnama Rangga
Ahmad Zaelani Adnan
Year: 2022
Womanpreneur's Resilience Facing the Covid Pandemic 19
BIC
EAI
DOI: 10.4108/eai.11-10-2021.2319567
Abstract
This study aims to determine the resilience of women entrepreneurs in the face of the COVID-19 pandemic. Womanpreneur resilience is the womanpreuner's ability to survive both in an uphill business and in a declining state. In a declining situation like this, where mobility is limited, the prohibition of crowding and keeping a distance makes womanpreneurs have to set a strategy to continue to carry out their business activities. The qualitative nature of this study necessitates the distribution of questionnaires to female entrepreneurs as well as the conduct of interviews to authenticate the survey results. There has been a shift in sales trends from offline to online, with things including masks, hand sanitizers, and disinfectants being sold. During the pandemic, everything was done to stay alive. 85 percent of entrepreneurs were found to have survived the pandemic.