Research Article
Visible Cues at Nasi Kandar Eateries Place on Food Safety Practices: The Consumer Perspectives
@INPROCEEDINGS{10.4108/eai.10-9-2019.2289402, author={Muhammad Hafiz Ismail and Norfezah Md Nor and Nurul Liyana Amran}, title={Visible Cues at Nasi Kandar Eateries Place on Food Safety Practices: The Consumer Perspectives}, proceedings={The First International Conference On Islamic Development Studies 2019, ICIDS 2019, 10 September 2019, Bandar Lampung, Indonesia}, publisher={EAI}, proceedings_a={ICIDS}, year={2019}, month={11}, keywords={visible cues nasi kandar eateries place food safety consumer’s perception}, doi={10.4108/eai.10-9-2019.2289402} }- Muhammad Hafiz Ismail
Norfezah Md Nor
Nurul Liyana Amran
Year: 2019
Visible Cues at Nasi Kandar Eateries Place on Food Safety Practices: The Consumer Perspectives
ICIDS
EAI
DOI: 10.4108/eai.10-9-2019.2289402
Abstract
Nasi Kandar Eateries is one of the favourable eateries place in Malaysia even though the closure rate of the premises were found higher due to unhygienic handling and dirty environmental. Therefore, this study aimed to identify visible cues that consumers use as indicators in determined the level of food safety of Nasi Kandar eateries. Moreover, the determination of the most influenced visible factors in assessing food safety risk at nasi kandar eateries place from the perspectives of consumer were also carried out. A quantitative research was carried out on 178 respondents through Google Form online survey. The instrument utilized for this research are questionnaire with non-probability sampling technique and analysed using SPSS adaptation 21. The findings showed that there was relationship between all factors and there is a solid relationship between premise cleanliness (r=1.000) and personal hygiene (r= 0.772). The result also revealed there is a strong relationship among equipment and utensil cleanliness, as shown by the relationship of r = 0.775. The most impactful data that has a higher change towards food safety practices is premise cleanliness that represented by the value of R²= 0.326. Thus, indicated that premise cleanliness is becoming the main factor of consumer’s consideration while selecting the Nasi Kandar Eateries.
