Research Article
A Study on Service Quality that Affect Customer Satisfactions at Raha Legecy Holidays, Shah Alam
@INPROCEEDINGS{10.4108/eai.10-9-2019.2289401, author={Aida Ismail and Mawarni Abd Rashid and Siti Nur Ayuni Binti Alwi and Samsudin Wahab}, title={A Study on Service Quality that Affect Customer Satisfactions at Raha Legecy Holidays, Shah Alam }, proceedings={The First International Conference On Islamic Development Studies 2019, ICIDS 2019, 10 September 2019, Bandar Lampung, Indonesia}, publisher={EAI}, proceedings_a={ICIDS}, year={2019}, month={11}, keywords={service quality satisfaction relationship}, doi={10.4108/eai.10-9-2019.2289401} }- Aida Ismail
Mawarni Abd Rashid
Siti Nur Ayuni Binti Alwi
Samsudin Wahab
Year: 2019
A Study on Service Quality that Affect Customer Satisfactions at Raha Legecy Holidays, Shah Alam
ICIDS
EAI
DOI: 10.4108/eai.10-9-2019.2289401
Abstract
This study will provide the outcome that may improve the service quality towards customer satisfaction in that company. There are few variables to measure the quality of service such as Reliability, Responsiveness, Assurance, Tangible and Empathy may affect customer satisfactions at Raha Legacy Holidays. In a company, customer satisfaction does have a positive effect on profitability this will leads to repeat purchase, and brand loyalty. Customers who are satisfied will likely to share their experiences with other people.
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