The First International Conference On Islamic Development Studies 2019, ICIDS 2019, 10 September 2019, Bandar Lampung, Indonesia

Research Article

A Study on Service Quality that Affect Customer Satisfactions at Raha Legecy Holidays, Shah Alam

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  • @INPROCEEDINGS{10.4108/eai.10-9-2019.2289401,
        author={Aida  Ismail and Mawarni Abd Rashid and Siti Nur Ayuni Binti Alwi and Samsudin  Wahab},
        title={A Study on Service Quality that Affect Customer Satisfactions at Raha Legecy Holidays, Shah Alam },
        proceedings={The First International Conference On Islamic Development Studies 2019, ICIDS 2019, 10 September 2019, Bandar Lampung, Indonesia},
        publisher={EAI},
        proceedings_a={ICIDS},
        year={2019},
        month={11},
        keywords={service quality satisfaction relationship},
        doi={10.4108/eai.10-9-2019.2289401}
    }
    
  • Aida Ismail
    Mawarni Abd Rashid
    Siti Nur Ayuni Binti Alwi
    Samsudin Wahab
    Year: 2019
    A Study on Service Quality that Affect Customer Satisfactions at Raha Legecy Holidays, Shah Alam
    ICIDS
    EAI
    DOI: 10.4108/eai.10-9-2019.2289401
Aida Ismail1,*, Mawarni Abd Rashid1, Siti Nur Ayuni Binti Alwi1, Samsudin Wahab1
  • 1: Universiti Teknologi MARA Cawangan Pulau Pinang, Indonesia
*Contact email: aidaismail3108@gmail.com

Abstract

This study will provide the outcome that may improve the service quality towards customer satisfaction in that company. There are few variables to measure the quality of service such as Reliability, Responsiveness, Assurance, Tangible and Empathy may affect customer satisfactions at Raha Legacy Holidays. In a company, customer satisfaction does have a positive effect on profitability this will leads to repeat purchase, and brand loyalty. Customers who are satisfied will likely to share their experiences with other people.