The First International Conference On Islamic Development Studies 2019, ICIDS 2019, 10 September 2019, Bandar Lampung, Indonesia

Research Article

Digital Marketing Communication Development On Micro, Small And Medium Enterprises (Msme) In Era 4.0 Based On Sharia Economic (Case Study Msme Domas Village, Pontang District)

Download334 downloads
  • @INPROCEEDINGS{10.4108/eai.10-9-2019.2289374,
        author={Syihabudin  Syihabudin and Rangga Galura Gumelar},
        title={Digital Marketing Communication Development On Micro, Small And Medium Enterprises (Msme) In Era 4.0 Based On Sharia Economic  (Case Study Msme Domas Village, Pontang District)},
        proceedings={The First International Conference On Islamic Development Studies 2019, ICIDS 2019, 10 September 2019, Bandar Lampung, Indonesia},
        publisher={EAI},
        proceedings_a={ICIDS},
        year={2019},
        month={11},
        keywords={sharia economy digital marketing bontot pontang},
        doi={10.4108/eai.10-9-2019.2289374}
    }
    
  • Syihabudin Syihabudin
    Rangga Galura Gumelar
    Year: 2019
    Digital Marketing Communication Development On Micro, Small And Medium Enterprises (Msme) In Era 4.0 Based On Sharia Economic (Case Study Msme Domas Village, Pontang District)
    ICIDS
    EAI
    DOI: 10.4108/eai.10-9-2019.2289374
Syihabudin Syihabudin1,*, Rangga Galura Gumelar1
  • 1: Lecturer Study Program Ekonomic Sharia Islam, University of Sultan Ageng Tirtayasa, Jl. Raya Jakarta KM.4 Pakupatan, Serang-Banten, Indonesia
*Contact email: syihabudin@untirta.ac.id

Abstract

The development of Micro, Small and Medium Enterprises (MSME) based on Islamic sharia economic law, should be developed not only on capital requirements which then serve as an important role in the management of MSME, but the current challenges in the 4.0 era, network expansion and media use are absolutely necessary. Marketing system in this era is not focused on the area of limited nature, but has entered the digital marketing area, where the actual market share is wider and more numerous. Therefore, with based on the sharia economic approach it needs a synchronization and development in MSME to be able to innovate and develop in the direction of digital marketing. With a qualitative approach and interview method, observation to documentation found that Bontot_Omkumz MSMEs has been able to optimize the use of the social media application, Instagram as an important part in marketing its products. The influence of digital marketing, which is accompanied with honesty and personal approach, is the key for people to believe in the bontot products. Some things that need to be considered 1) Keep maintaining the uniqueness of the product; 2) Increase an interesting and interactive innovations on social media’s content; 3) Apply and prioritize the values in accordance in Islamic law.