The First International Conference On Islamic Development Studies 2019, ICIDS 2019, 10 September 2019, Bandar Lampung, Indonesia

Research Article

The Influence Of Percieved Risk Towards Consumers’ Attitude At E-Commerce Transaction In Perspective Of Maqashid Asy-Syaria (A Study At State University Students In Lampung)

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  • @INPROCEEDINGS{10.4108/eai.10-9-2019.2289341,
    author={Mardhiyah  Hayati and Mad  Heri},
    title={The Influence Of Percieved Risk Towards Consumers’ Attitude At E-Commerce Transaction In Perspective Of Maqashid Asy-Syaria (A Study At State University Students In Lampung)},
    proceedings={The First International Conference On Islamic Development Studies 2019, ICIDS 2019, 10 September 2019, Bandar Lampung, Indonesia},
    publisher={EAI},
    proceedings_a={ICIDS},
    year={2019},
    month={11},
    keywords={consumers’ attitude e-commerce transaction perceived risk maqashid asy-syaria},
    doi={10.4108/eai.10-9-2019.2289341}
}
  • Mardhiyah Hayati
    Mad Heri
    Year: 2019
    The Influence Of Percieved Risk Towards Consumers’ Attitude At E-Commerce Transaction In Perspective Of Maqashid Asy-Syaria (A Study At State University Students In Lampung)
    ICIDS
    EAI
    DOI: 10.4108/eai.10-9-2019.2289341
Mardhiyah Hayati1,*, Mad Heri2
  • 1: Economics and Islamic Business Faculty, UIN Raden Intan Lampung, PPs Universitas Islam Negeri Raden Intan Lampung, Jl. ZA Pagar Alam, Labuhan Ratu, Bandar Lampung Phone: (0721) 5617070, Indonesia
  • 2: Economics and Islamic Business College (STEBI) Lampung, Jl. A.Yani No. 67, Gedong Tataan, Pesawaran, Lampung, Indonesia
*Contact email: mardiyah.hayati@radenintan.ac.id

Abstract

The formulation of the problem in this research is how the influence of perceived risk towards consumers’ attitude at e-commerce transaction of university students at State University in Lampung Province in perspective of maqashid asy-syaria? Research methodology conducted uses survey research design with quantitative research method, 60 respondents as sample from 6 State Universities in Lampung with Purposive sampling method; data collecting technique through questionnaire, data analysis technique is linier regression. The result of the research shows there is negative-significant influence between perceived risk towards consumers’ attitude at e-commerce transaction of university students at State University in Lampung as -0,463, and in perspective of maqashid asy-syaria is fully improper yet, also there is still fraud done by seller, consumers often lack of awareness in getting need of life related to protection towards religion, soul, mind, property, and offspring, so that the concept of an Taraddin Minkum is often not reached.

Keywords
consumers’ attitude e-commerce transaction perceived risk maqashid asy-syaria
Published
2019-11-19
Publisher
EAI
http://dx.doi.org/10.4108/eai.10-9-2019.2289341
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