Proceedings of the 3rd International Conference on Rural Socio-Economic Transformation: A Transdisciplinary Approach for Promoting Sustainable, Resilience, and Just Rural Transitions in the Era of Climate Crisis, RUSET 2022, 10-11 August 2022, Bogor, Indonesia

Research Article

Community-Based Tourism discourse contestation in the tourism villages of Magelang

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  • @INPROCEEDINGS{10.4108/eai.10-8-2022.2339113,
        author={Hermin Indah Wahyuni and Candra Yudha Satriya and Endang Sulastri},
        title={Community-Based Tourism discourse contestation in the tourism villages of Magelang},
        proceedings={Proceedings of the 3rd International Conference on Rural Socio-Economic Transformation: A Transdisciplinary Approach for Promoting Sustainable, Resilience, and Just Rural Transitions in the Era of Climate Crisis, RUSET 2022, 10-11 August 2022, Bogor, Indonesia},
        publisher={EAI},
        proceedings_a={RUSET},
        year={2023},
        month={11},
        keywords={development communication cbt rural tourism complexity},
        doi={10.4108/eai.10-8-2022.2339113}
    }
    
  • Hermin Indah Wahyuni
    Candra Yudha Satriya
    Endang Sulastri
    Year: 2023
    Community-Based Tourism discourse contestation in the tourism villages of Magelang
    RUSET
    EAI
    DOI: 10.4108/eai.10-8-2022.2339113
Hermin Indah Wahyuni1,*, Candra Yudha Satriya2, Endang Sulastri1
  • 1: Lecturer at PKP Sekolah Pasca Sarjana Universitas Gadjah Mada
  • 2: Doctoral Student at PKP Sekolah Pasca Sarjana Universitas Gadjah Mada and Lecturer Departement of Communication Studies Universitas Dian Nuswantoro
*Contact email: hermin_iw@ugm.ac.id

Abstract

Community-Based Tourism has been a controversial phenomenon since its inception. This research uses a qualitative approach. Media framing analysis was used to discuss and analyse how news media reported the CBT phenomenon in Magelang and how this concept can be developed sustainably. After that, confirmation through in-depth interviews and FGDs were conducted to see the interactive discourse between individuals and society in an increasingly complex environment and see how they influence each other. Based on the analysis, an ecosystem framework is proposed to show the underlying structure of the CBT concept. The findings show that CBT narratives are interpreted and understood in different ways, and this depends on the structural position of each element, including the government, strategic partners, and the media. This study enriches communication studies on unequal power relations between development elements as well as recommendations for community empowerment through CBT.