Proceedings of the 3rd International Conference on Rural Socio-Economic Transformation: A Transdisciplinary Approach for Promoting Sustainable, Resilience, and Just Rural Transitions in the Era of Climate Crisis, RUSET 2022, 10-11 August 2022, Bogor, Indonesia

Research Article

Climate Change Campaign Strategy by Greenpeace as an Effort to Build Public Awareness

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  • @INPROCEEDINGS{10.4108/eai.10-8-2022.2338928,
        author={Fitranuril Fajar Suherman and Dirgam Dapa Haidar Saparilla and Annisa  Seminar},
        title={Climate Change Campaign Strategy by Greenpeace as an Effort to Build Public Awareness},
        proceedings={Proceedings of the 3rd International Conference on Rural Socio-Economic Transformation: A Transdisciplinary Approach for Promoting Sustainable, Resilience, and Just Rural Transitions in the Era of Climate Crisis, RUSET 2022, 10-11 August 2022, Bogor, Indonesia},
        publisher={EAI},
        proceedings_a={RUSET},
        year={2023},
        month={11},
        keywords={environmental damage social movement environmental communication},
        doi={10.4108/eai.10-8-2022.2338928}
    }
    
  • Fitranuril Fajar Suherman
    Dirgam Dapa Haidar Saparilla
    Annisa Seminar
    Year: 2023
    Climate Change Campaign Strategy by Greenpeace as an Effort to Build Public Awareness
    RUSET
    EAI
    DOI: 10.4108/eai.10-8-2022.2338928
Fitranuril Fajar Suherman1,*, Dirgam Dapa Haidar Saparilla1, Annisa Seminar1
  • 1: IPB University
*Contact email: Fitranuril26fitranuril@apps.ipb.ac.id

Abstract

The Environmental damage that is happening today makes people aware to create a social movement in the form of an environmental social movement to respond to what is happening in the community. Social movements on social media invite and inform their activities through social media platforms. The method used in this paper is qualitative analysis content by studying social media used by Greenpeace. It is a medium that can provide information about the state of the surrounding environment to a wide community. One form of the social movement by Greenpeace is environmental campaign. The environmental campaign is one of the most popular social movements carried out on social media today. This paper would explain further by exploring campaign strategies via social media. The results of the study show that there are several strategies used by Greenpeace in conducting climate change campaigns.