Research Article
The Influence Of Information Quality, Online Customer Reviews And Postage Subsidy Promos On Purchasing Decisions On E-Commerce Shopee
@INPROCEEDINGS{10.4108/eai.10-8-2022.2320915, author={Rohmin Dwi Ayuning Jayanti and Achmad Hasan Hafidzi and Ahmad Izzuddin}, title={The Influence Of Information Quality, Online Customer Reviews And Postage Subsidy Promos On Purchasing Decisions On E-Commerce Shopee}, proceedings={Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2022}, month={8}, keywords={information quality online customer review and postage subsidy promos}, doi={10.4108/eai.10-8-2022.2320915} }- Rohmin Dwi Ayuning Jayanti
Achmad Hasan Hafidzi
Ahmad Izzuddin
Year: 2022
The Influence Of Information Quality, Online Customer Reviews And Postage Subsidy Promos On Purchasing Decisions On E-Commerce Shopee
ICBAE
EAI
DOI: 10.4108/eai.10-8-2022.2320915
Abstract
This study intends to examine and analyze the role of information quality, customer online reviews, and postage subsidy promos on product purchasing decisions at Shopee E-commerce. The data used is quantitative data obtained through questionnaires distributed online. The total number of respondents in this study was 102, the sample was taken using the non-probability sampling technique. The data was collected in the form of primary and secondary data. The primary data obtained were then analyzed using multiple linear analysis. The results of data processing state that the quality of information, online customer reviews, and postage subsidies have a partial effect on Shopee's E-commerce purchasing decisions.
Copyright © 2022–2024 EAI