Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia

Research Article

The Role of Materialism as Mediator Variable Between Promotion and Compulsive Buying

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  • @INPROCEEDINGS{10.4108/eai.10-8-2022.2320909,
        author={Irawan  Randikaparsa and Ilham Nuryana Fatchan and Rezky  Pramurindra and Erna  Handayani and Nayasari Wahyu MP},
        title={The Role of Materialism as Mediator Variable Between Promotion and Compulsive Buying},
        proceedings={Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={ICBAE},
        year={2022},
        month={8},
        keywords={materialism compulsive buying promotion},
        doi={10.4108/eai.10-8-2022.2320909}
    }
    
  • Irawan Randikaparsa
    Ilham Nuryana Fatchan
    Rezky Pramurindra
    Erna Handayani
    Nayasari Wahyu MP
    Year: 2022
    The Role of Materialism as Mediator Variable Between Promotion and Compulsive Buying
    ICBAE
    EAI
    DOI: 10.4108/eai.10-8-2022.2320909
Irawan Randikaparsa1,*, Ilham Nuryana Fatchan1, Rezky Pramurindra1, Erna Handayani1, Nayasari Wahyu MP1
  • 1: Muhammadiyah University of Purwokerto
*Contact email: irawan.randikaparsa@gmail.com

Abstract

To researchers and policy makers. This study aims to analyze the impact of promotion on compulsive buying and materialism as mediating variables in Purwokerto. A total of 450 samples were collected from various regions in the city of Purwokerto Indonesia using the snowball sampling technique. This study uses PLS. The results showed that promotion was statistically significant at 5% and had a positive relationship with materialism in Purwokerto, Indonesia. Similarly, materialism was also found to be positive and statistically significant in 95% of compulsive buying. Similarly, materialism intervenes in the relationship between promotion and compulsive buying. The study recommends that it is important to focus on these factors.