Research Article
The Role of Materialism as Mediator Variable Between Promotion and Compulsive Buying
@INPROCEEDINGS{10.4108/eai.10-8-2022.2320909, author={Irawan Randikaparsa and Ilham Nuryana Fatchan and Rezky Pramurindra and Erna Handayani and Nayasari Wahyu MP}, title={The Role of Materialism as Mediator Variable Between Promotion and Compulsive Buying}, proceedings={Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2022}, month={8}, keywords={materialism compulsive buying promotion}, doi={10.4108/eai.10-8-2022.2320909} }- Irawan Randikaparsa
Ilham Nuryana Fatchan
Rezky Pramurindra
Erna Handayani
Nayasari Wahyu MP
Year: 2022
The Role of Materialism as Mediator Variable Between Promotion and Compulsive Buying
ICBAE
EAI
DOI: 10.4108/eai.10-8-2022.2320909
Abstract
To researchers and policy makers. This study aims to analyze the impact of promotion on compulsive buying and materialism as mediating variables in Purwokerto. A total of 450 samples were collected from various regions in the city of Purwokerto Indonesia using the snowball sampling technique. This study uses PLS. The results showed that promotion was statistically significant at 5% and had a positive relationship with materialism in Purwokerto, Indonesia. Similarly, materialism was also found to be positive and statistically significant in 95% of compulsive buying. Similarly, materialism intervenes in the relationship between promotion and compulsive buying. The study recommends that it is important to focus on these factors.