Research Article
Determinants Of Student’s Satisfaction On Higher Education Institution In Purwokerto (Study At Universitas Jenderal Soedirman)
@INPROCEEDINGS{10.4108/eai.10-8-2022.2320895, author={Alisa Tri Nawarini and Pramono Hari Adi}, title={Determinants Of Student’s Satisfaction On Higher Education Institution In Purwokerto (Study At Universitas Jenderal Soedirman)}, proceedings={Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2022}, month={8}, keywords={visual identity academic reputation student satisfaction word of mouth}, doi={10.4108/eai.10-8-2022.2320895} }- Alisa Tri Nawarini
Pramono Hari Adi
Year: 2022
Determinants Of Student’s Satisfaction On Higher Education Institution In Purwokerto (Study At Universitas Jenderal Soedirman)
ICBAE
EAI
DOI: 10.4108/eai.10-8-2022.2320895
Abstract
This research has the aims to analyze the effect of visual identity ,academic reputation and service quality on student satisfaction at Unsoed and how the student’s satisfaction can lead to word of mouth communication to others. This research is descriptive research with survey method by using questionnaire to collect the data. Research results show that visual identity, academic reputation and service quality has positive effects on student satisfaction and lead to word of mouth marketing for Unsoed . Based on research result, Faculty Economics and Business Unsoed should increase the way to maintaining their visual identity satisfaction by improving physical facilities ,increasing their academic reputation by expanding collaboration with external parties and enhancing service quality and increasing service quality by academic staff. If this strategies conducted well, then it will lead to word of mouth marketing to attract potential students.