Research Article
Behavior Change Analysis Of Millenial Generation for Data Packages on Internet Use in Technology Disruption Era
@INPROCEEDINGS{10.4108/eai.10-8-2022.2320869, author={Prawidya Hariani RS and Eri Yanti Nasution and Lailan Safina}, title={Behavior Change Analysis Of Millenial Generation for Data Packages on Internet Use in Technology Disruption Era}, proceedings={Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2022}, month={8}, keywords={it development millenial generation baehavior change}, doi={10.4108/eai.10-8-2022.2320869} }- Prawidya Hariani RS
Eri Yanti Nasution
Lailan Safina
Year: 2022
Behavior Change Analysis Of Millenial Generation for Data Packages on Internet Use in Technology Disruption Era
ICBAE
EAI
DOI: 10.4108/eai.10-8-2022.2320869
Abstract
The development of internet technology has become a necessity for people in everyday life. This has an impact on the increasing need for the use of internet data packages so that internet data sales packages become a new business opportunity that is growing.This study is to conduct an economic analysis to increase the income of cellular operators in Indonesia. Then it will analyze the determining factors in seeing changes in consumer behavior using Internet data packages to see the development of internet data card merchants' revenue. This study uses descriptive analysis with an approach through qualitative methods with factor analysis and quantitative data with cross-section econometric models. The results of this research conducted by the researchers stated that the development of internet technology greatly influenced the increase in internet data card sales and package prices (HP) positivly and significant effect on the revenue of internet package card merchants, with the hypothesis accepted but on the variable number of package quotas (JKP) and the length of the active period. (LMA) has a positive but not significant effect, so the hypothesis is rejected. The correlation between factors is obtained, the largest being the cultural factor with the Sub-culture indicator with a correlation value of 0.475, psychological variable with the motivation indicator, with correlation of 0.327. It concluded that consumers buy data pack obtain and buy boxes only for chatting.