Research Article
Design of Hajj Maslahah Prototype for BBJB Sharia Partners Fintech Customers Using Design Thinking Method
@INPROCEEDINGS{10.4108/eai.10-8-2022.2320845, author={Beni Dwi Komara and Aries Kurniaawan}, title={Design of Hajj Maslahah Prototype for BBJB Sharia Partners Fintech Customers Using Design Thinking Method }, proceedings={Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2022}, month={8}, keywords={design thinking empathy process define ideation prototypes}, doi={10.4108/eai.10-8-2022.2320845} }- Beni Dwi Komara
Aries Kurniaawan
Year: 2022
Design of Hajj Maslahah Prototype for BBJB Sharia Partners Fintech Customers Using Design Thinking Method
ICBAE
EAI
DOI: 10.4108/eai.10-8-2022.2320845
Abstract
This study aims to find out how banks innovate to design a prototype of the Hajj maslahah application for fintech customers as key banking partners. This innovation is the bank's response to the new competition in the banking world. The innovation approach is carried out using the Design thinking method. In descriptive qualitative research, researchers take part in the implementation of innovation. The research object was 6 members of the Bank Jabar Syariah Bandung team, accompanied by a facilitator and 1 resource person in making innovations. The results of this study provide a complete picture of how the innovation process begins to empathize with 2 Fintech institutions, find problems, namely how to simplify the banking process, carry out the stages of collecting solution ideas, design prototypes in the form of application simulators and conduct prototype testing to customers, namely fintech.
