Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia

Research Article

Social Media And Women’s Motivation To Donate

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  • @INPROCEEDINGS{10.4108/eai.10-8-2022.2320839,
        author={Widya  Anggoro and Dewi Pudji Rahayu and Elda  Mardiana and Rema  Rismaya and Adityo Ari Wibowo},
        title={Social Media And Women’s Motivation To Donate},
        proceedings={Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={ICBAE},
        year={2022},
        month={8},
        keywords={empathy campaign social media motivation to donate},
        doi={10.4108/eai.10-8-2022.2320839}
    }
    
  • Widya Anggoro
    Dewi Pudji Rahayu
    Elda Mardiana
    Rema Rismaya
    Adityo Ari Wibowo
    Year: 2022
    Social Media And Women’s Motivation To Donate
    ICBAE
    EAI
    DOI: 10.4108/eai.10-8-2022.2320839
Widya Anggoro1,*, Dewi Pudji Rahayu1, Elda Mardiana1, Rema Rismaya1, Adityo Ari Wibowo1
  • 1: University of Muhammadiyah Prof. DR. HAMKA
*Contact email: widyaanggororeal@gmail.com

Abstract

Motivates to donate usually occur because of factors influencing directly or indirectly. This study seeks to determine the degree of empathy, donation campaigns, and social media in influencing women's motivation to donate. Respondents in this study were 124 female respondents by using purposive sampling method in sample taking technique. For data processing and analysis, the data quality test, the classic assumption test, multiple linear analysis, and the hypothesis test are used. According to multiple linear regression, empathy level variable (X1) has t value 0.308 with significance level 0.759 and concluded that empathy level variable is not significantly influence women’s motivation to donate, inversely to donation campaign variable (X2) with t value 2.321 and significance level 0.022 or social media variable (X3) with t value 2.255 and significance level 0.026 partially have significant influence to women’s motivation to donate