Research Article
Social Media And Women’s Motivation To Donate
@INPROCEEDINGS{10.4108/eai.10-8-2022.2320839, author={Widya Anggoro and Dewi Pudji Rahayu and Elda Mardiana and Rema Rismaya and Adityo Ari Wibowo}, title={Social Media And Women’s Motivation To Donate}, proceedings={Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2022}, month={8}, keywords={empathy campaign social media motivation to donate}, doi={10.4108/eai.10-8-2022.2320839} }- Widya Anggoro
Dewi Pudji Rahayu
Elda Mardiana
Rema Rismaya
Adityo Ari Wibowo
Year: 2022
Social Media And Women’s Motivation To Donate
ICBAE
EAI
DOI: 10.4108/eai.10-8-2022.2320839
Abstract
Motivates to donate usually occur because of factors influencing directly or indirectly. This study seeks to determine the degree of empathy, donation campaigns, and social media in influencing women's motivation to donate. Respondents in this study were 124 female respondents by using purposive sampling method in sample taking technique. For data processing and analysis, the data quality test, the classic assumption test, multiple linear analysis, and the hypothesis test are used. According to multiple linear regression, empathy level variable (X1) has t value 0.308 with significance level 0.759 and concluded that empathy level variable is not significantly influence women’s motivation to donate, inversely to donation campaign variable (X2) with t value 2.321 and significance level 0.022 or social media variable (X3) with t value 2.255 and significance level 0.026 partially have significant influence to women’s motivation to donate