Research Article
A Study on Behavioral Intentions: An Theory Planned Behavior Perspectives
@INPROCEEDINGS{10.4108/eai.10-8-2022.2320837, author={Rintar Agus Simatupang and Margareth Sylvia Sabarofek and Makarius Bajari}, title={A Study on Behavioral Intentions: An Theory Planned Behavior Perspectives}, proceedings={Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2022}, month={8}, keywords={attitude toward mobile payment norm subjective perceived behavioral control behavioral intentions use behavior}, doi={10.4108/eai.10-8-2022.2320837} }- Rintar Agus Simatupang
Margareth Sylvia Sabarofek
Makarius Bajari
Year: 2022
A Study on Behavioral Intentions: An Theory Planned Behavior Perspectives
ICBAE
EAI
DOI: 10.4108/eai.10-8-2022.2320837
Abstract
The development of financial technology is progressing, although with various pros and cons. Therefore, this study aims to examine the relationship between attitudes, subjective norms, and perceived behavioral control on behavioral intentions and behavior in the millennial generation in Indonesia. Design/Methodology/Approach: A study with a survey approach with quantitative analysis techniques. Respondents in this study are individuals mobile phone users who make transactions to buy products/services and use digital payments in a business-to-consumer (B2C) context. The sampling method uses non-probability with purposive sampling technique.. The data collected from surveys by distributing questionnaires, processed using partial least squares structural equation modeling (PLS-SEM) application program Warp-PLS version 6.0. Findings: The results of the study show that attitude toward mobile payment, norm subjective, perceived behavioral control has significant effect on behavioral intentions and use behavior. Originality/value: This paper integrates the theory planned behavior that transaction payments via digital payment services during the COVID-19 Pandemic and beyond are still needed to support valuable activities in everyday life, and are easy, safe and can be done from anywhere.