Research Article
The Effect Of Price, Product Quality, And Quality Of Service On Consumer Satisfaction On Uad Kobessah Coffee
@INPROCEEDINGS{10.4108/eai.10-8-2022.2320828, author={Dika Setiarto N and Fitroh Adilla}, title={The Effect Of Price, Product Quality, And Quality Of Service On Consumer Satisfaction On Uad Kobessah Coffee}, proceedings={Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2022}, month={8}, keywords={price product quality service quality customer satisfaction kobessah kopi uad}, doi={10.4108/eai.10-8-2022.2320828} }- Dika Setiarto N
Fitroh Adilla
Year: 2022
The Effect Of Price, Product Quality, And Quality Of Service On Consumer Satisfaction On Uad Kobessah Coffee
ICBAE
EAI
DOI: 10.4108/eai.10-8-2022.2320828
Abstract
The Special Region of Yogyakarta is one of the areas in Indonesia which is often referred to as the City of Education. Not without reason being dubbed the City of Education, DIY has many universities. In 2022 the learning system is not yet fully face-to-face, some are still using an online or online learning system and some are using a blended learning system (50% offline, 50% online). Although not fully face to face, many students come to DIY. Students usually get assignments given by the lecturer. There are several characteristics of students in doing assignments, some work in a quiet place, some have to listen to music, some work in coffee shops. One of the coffee shops or cafes that is used as a place to work is Kobessah Kopi UAD. In this study, the population indicated was at least 17 years old and had visited UAD Kobessah Kopi at least 2 times. In research conducted by researchers, the sample used is 232. The independent variable in this study is price(X1), product quality (X2), service quality (X3). While the dependent variable is buying interest (Y). Several analytical methods used in this study include variable analysis, descriptive analysis. The results of the analysis are then discussed specifically in data analysis. This study obtained the results that the price variable had no effect, while product quality and service quality had an effect on customer satisfaction.