Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia

Research Article

Post Pandemic: How Private Higher Education Reshapes University Branding

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  • @INPROCEEDINGS{10.4108/eai.10-8-2022.2320784,
        author={Totok  Haryanto and Nurohman Bimo Satrio},
        title={Post Pandemic: How Private Higher Education Reshapes University Branding },
        proceedings={Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={ICBAE},
        year={2022},
        month={8},
        keywords={private higher education pandemic university branding},
        doi={10.4108/eai.10-8-2022.2320784}
    }
    
  • Totok Haryanto
    Nurohman Bimo Satrio
    Year: 2022
    Post Pandemic: How Private Higher Education Reshapes University Branding
    ICBAE
    EAI
    DOI: 10.4108/eai.10-8-2022.2320784
Totok Haryanto1,*, Nurohman Bimo Satrio1
  • 1: Universitas Muhammadiyah Purwokerto
*Contact email: feb.ump.th@gmail.com

Abstract

The private higher education gets a challenge in sustaining from the onslaught of the pandemic. This article will be carried out from various sources to find out how the strategy must be carried out by the private higher education. The literature review from several sources and narrow survey in a private higher education showed that the pandemic become a crucial matter and caused the decreasing of new students. Furthermore, this study attempts to reveal the root cause of the condition, then the strategy of reshaping the university will be obtained.