Research Article
Travel Cost Method Analysis on Cultural Preserve of Palgading Temple Using Marketing Approach
@INPROCEEDINGS{10.4108/eai.10-8-2022.2320781, author={Ayustim Dwisolehati and Diah Setyawati Dewanti}, title={Travel Cost Method Analysis on Cultural Preserve of Palgading Temple Using Marketing Approach}, proceedings={Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2022}, month={8}, keywords={travel cost methods palgading temple number of visits}, doi={10.4108/eai.10-8-2022.2320781} }- Ayustim Dwisolehati
Diah Setyawati Dewanti
Year: 2022
Travel Cost Method Analysis on Cultural Preserve of Palgading Temple Using Marketing Approach
ICBAE
EAI
DOI: 10.4108/eai.10-8-2022.2320781
Abstract
According to the Tourism Law Number 10 of 2009, Article 5d states that the principle of tourism implementation is the protection of nature and the environment. On this basis, natural tourist destinations such as Palgading Temple require good cultivation in order to preserve the environment and avoid environmental damage. The purpose of this study was to determine the relationship between travel costs, income level, education level, distance traveled and facilities to the number of visits to the Palgading Temple area. The object of research is a place where the research is carried out. The object of this research is Palgading Temple. Meanwhile, the research subjects were respondents who participated in this study. The subjects in this study were visitors to Palgading Temple. The sampling technique was carried out using random sampling. The analytical technique used is multiple linear regression. Based on the test of each independent variable on the dependent variable, the test results show that the variable cost of travel, income, education has a positive and significant effect on the number of visits, while the variable level of facilities and distance traveled has no effect on the number of visits. However, the independent variables simultaneously have a significant effect on the number of visits.