Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia

Research Article

Factors Affecting Repurchase Intentions at Shopee

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  • @INPROCEEDINGS{10.4108/eai.10-8-2022.2320777,
        author={Windawati  Windawati and Fitroh  Adhilla},
        title={Factors Affecting Repurchase Intentions at Shopee},
        proceedings={Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={ICBAE},
        year={2022},
        month={8},
        keywords={trust price product quality customer satisfaction and purchase intentions},
        doi={10.4108/eai.10-8-2022.2320777}
    }
    
  • Windawati Windawati
    Fitroh Adhilla
    Year: 2022
    Factors Affecting Repurchase Intentions at Shopee
    ICBAE
    EAI
    DOI: 10.4108/eai.10-8-2022.2320777
Windawati Windawati1,*, Fitroh Adhilla1
  • 1: Ahmad Dahlan University
*Contact email: windawati1800011079@webmail.uad.ac.id

Abstract

This study aims to examine the effect of trust, price, and product quality on repurchase intentions through customer satisfaction on the Shopee, a shopping application in Indonesia. The population in this study are customers who purchase products through the Shopee application. Sample in this study amounted to 100 respondents who had shopped using the Shopee application for more than two months. This study uses a quantitative approach. Use of data collection technologies online questionnaire validity and reliability testing. The data analysis technique used to answer the hypothesis is multiple linear regression, T test and F test. The results of this research show that trust and product quality have positive impact on customer satisfaction and price has a negative impact on customer satisfaction, customer satisfaction has a positive impact on repurchase intentions. Product quality is the dominant variable that has the most influence to the customer's satisfaction a regression coefficient value of 0.529, and on customer repurchase intentions with the value of the regression coefficient of 0.472.