Research Article
Business Success Factors of Halal Food and Beverage Entrepreneurs in Surakarta
@INPROCEEDINGS{10.4108/eai.10-8-2022.2320771, author={Ayuk Setiyawan and Muzakar Isa}, title={Business Success Factors of Halal Food and Beverage Entrepreneurs in Surakarta}, proceedings={Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2022}, month={8}, keywords={halal food and beverage entrepreneur success factor}, doi={10.4108/eai.10-8-2022.2320771} }- Ayuk Setiyawan
Muzakar Isa
Year: 2022
Business Success Factors of Halal Food and Beverage Entrepreneurs in Surakarta
ICBAE
EAI
DOI: 10.4108/eai.10-8-2022.2320771
Abstract
This paper aims to identify key variables for the success factors of halal food and beverage entrepreneurs di Surakarta. There are 20 factors that are derived from trait-based, social psychological-based, and behavioral-based approaches. MICMAC analysis is used in this study. There are 15 key persons from Academic, business, government, and community (ABGC) in Surakarta. The key factors affecting the success of halal food and beverage entrepreneurs are analyzed, and 20 important factors are discussed. This paper prioritizes the important factors and develops the success factors of halal food and beverage entrepreneurs in Surakarta. For the government, the rules and regulations must be created to support and facilitate halal food and beverage entrepreneurs and to conduct programs to enhance the sustainability of their business. While for the next researchers, they could see an increasing interest in halal food and beverage entrepreneurs in business. The list of key success factors can be compared with other businesses.