Supply Chain Innovation Performance And Satisfaction With Supply Chain Results: The Moderating Role Of Supply Chain Innovativeness Capability

The existence of uncertainty in technology development encourages organizations to implement innovation. Innovation is a complex process to deal with environmental and technological uncertainty, especially in finding new processes, new ideas, new products, and new technologies. Organizations recognize that innovation in the supply chain is an important part of supporting strategic success, improving supply chain innovation performance, and increasing satisfaction with supply chain results, and the long-term viability of the organization. The role of supply chain innovation performance can support satisfaction with supply chain results with the support of existing supply chain innovativeness capability within the organization to achieve sustainable competitive advantage. This study examines the effect of supply chain innovation performance on satisfaction with supply chain results with supply chain innovativeness capability as moderating. This study uses primary data obtained from owners of Micro, Small, and Medium Enterprises (MSMEs) in the trade sector in the Province of the Special Region of Yogyakarta with a total of 55 respondents. The results of this research analysis show that supply chain innovation performance has a positive effect on satisfaction with supply chain results and when supply chain innovativeness capability is included as a moderating variable, the effect of supply chain innovation performance on supply chain innovation performance is negative.