Research Article
Slow Fashion: Ethics and Sustainability in the Fashion Batik Industry
@INPROCEEDINGS{10.4108/eai.10-7-2019.2298853, author={Eristia Lidia Paramita}, title={Slow Fashion: Ethics and Sustainability in the Fashion Batik Industry}, proceedings={Proceedings of the 3rd International Conference on Gender Equality and Ecological Justice, GE2J 2019, 10-11 July 2019, Salatiga, Central Java, Indonesia}, publisher={EAI}, proceedings_a={GE2J}, year={2020}, month={8}, keywords={slow fashion ethics sustainability batik small medium enterprises}, doi={10.4108/eai.10-7-2019.2298853} }- Eristia Lidia Paramita
Year: 2020
Slow Fashion: Ethics and Sustainability in the Fashion Batik Industry
GE2J
EAI
DOI: 10.4108/eai.10-7-2019.2298853
Abstract
Small Medium Enterprises (SMEs) need to adapt themselves on the dynamic environment. They are concerned on the environmental and sustainability issues thus produce slow fashion. There are only limited numbers of SMEs who practice in eco-friendly products. Therefore this paper aims to describe the SMEs’ practices on slow fashion, explain the capabilities needed to be success in the dynamic green environment and suggest the marketing strategies to compete in the sustainable green market of slow fashion product.
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