Research Article
Identification of MSMES Development With BMC: A Case Study of Cibogo Village, Tangerang
@INPROCEEDINGS{10.4108/eai.10-10-2023.2342215, author={Riani Budiarsih and Sony Hartono}, title={Identification of MSMES Development With BMC: A Case Study of Cibogo Village, Tangerang}, proceedings={Proceedings of the 5th International Public Sector Conference, IPSC 2023, October 10th-11th 2023, Bali, Indonesia}, publisher={EAI}, proceedings_a={IPSC}, year={2023}, month={12}, keywords={cibogo msmes bmc}, doi={10.4108/eai.10-10-2023.2342215} }- Riani Budiarsih
Sony Hartono
Year: 2023
Identification of MSMES Development With BMC: A Case Study of Cibogo Village, Tangerang
IPSC
EAI
DOI: 10.4108/eai.10-10-2023.2342215
Abstract
Cibogo Village is one of the villages in Cisauk Subdistrict, Tangerang Regency, where the majority of its residents work in the informal sector, especially in MSMEs (Micro, Small, and Medium Enterprises). The purpose of this research is to identify the problems and challenges faced by MSMEs in Cibogo and to describe the efforts made by MSME operators in Cibogo to develop their businesses. This research uses the Business Model Canvas (BMC) method, which is capable of identifying and describing the detailed conditions of MSMEs in 9 indicator blocks. Based on the research using BMC, it is evident that many aspects need improvement by MSME operators in Cibogo Village to elevate their businesses. These aspects include branding, marketing methods, product packaging, product quality, bookkeeping, employee management, and capitalization.