Research Article
Research on the Integrated Development of Sports Events and Tourism Industry in Kaizhou District, Chongqing from the Perspective of the Digital Economy
@INPROCEEDINGS{10.4108/eai.1-9-2023.2338832, author={Xiaoya Huang}, title={Research on the Integrated Development of Sports Events and Tourism Industry in Kaizhou District, Chongqing from the Perspective of the Digital Economy}, proceedings={Proceedings of the 2nd International Conference on Public Management, Digital Economy and Internet Technology, ICPDI 2023, September 1--3, 2023, Chongqing, China}, publisher={EAI}, proceedings_a={ICPDI}, year={2023}, month={11}, keywords={digital economy sports events tourism industry integration}, doi={10.4108/eai.1-9-2023.2338832} }- Xiaoya Huang
Year: 2023
Research on the Integrated Development of Sports Events and Tourism Industry in Kaizhou District, Chongqing from the Perspective of the Digital Economy
ICPDI
EAI
DOI: 10.4108/eai.1-9-2023.2338832
Abstract
With the continuous influence of the digital economy fields such as mobile internet, big data, and artificial intelligence, the deep integration of sports events and the tourism industry is increasingly profound. As an emerging industry, sports event tourism shows a strong momentum of development. This study employs methods including literature review and logical analysis to delve into the current status and issues of the integrated development of sports events and the tourism industry in Kaizhou District, Chongqing. Based on this analysis, the study proposes strategies for promoting the deep integration of sports events and the tourism industry in the digital economy era, focusing on building a product system, shaping brand image, and nurturing professional talents.