Research Article
Consumption Perception of Jingdezhen Imperial Kiln Institute Ceramic Cultural and Creative Products Based on AIDMA: A Review
@INPROCEEDINGS{10.4108/eai.1-9-2023.2338799, author={Liling Wang and Shahriman Zainal Abidin and Verly Veto Vermol}, title={Consumption Perception of Jingdezhen Imperial Kiln Institute Ceramic Cultural and Creative Products Based on AIDMA: A Review}, proceedings={Proceedings of the 2nd International Conference on Public Management, Digital Economy and Internet Technology, ICPDI 2023, September 1--3, 2023, Chongqing, China}, publisher={EAI}, proceedings_a={ICPDI}, year={2023}, month={11}, keywords={aidma ceramic creative products consumer perception cultural}, doi={10.4108/eai.1-9-2023.2338799} }- Liling Wang
Shahriman Zainal Abidin
Verly Veto Vermol
Year: 2023
Consumption Perception of Jingdezhen Imperial Kiln Institute Ceramic Cultural and Creative Products Based on AIDMA: A Review
ICPDI
EAI
DOI: 10.4108/eai.1-9-2023.2338799
Abstract
The post-epidemic era since 2023 has seen a significant recovery in consumption in the cultural tourism. The mission and responsibility of museums have also changed from traditional, conservative, indoctrinating, and stereotypical images to trend-setting indicators that represent a unique model of mass consumption culture become a key issue. This study's goal is to investigate consumers' perceptions of ceramic cultural and creative products of Jingdezhen Imperial Kiln Museum by applying the AIDMA model and adopting theoretical analysis, questionnaire survey and establishment of evaluation index system methods. A total of 300 questionnaires were designed and distributed, and this study was conducted through a quantitative empirical study based on questionnaires. The questionnaires addressed the variables of the research model and provided basic socio-demographic information. As a result, in uneven levels of development and insufficient in-depth excavation of cultural connotations, leading to serious homogenization and a lack of innovation in cultural and creative products. Therefore, it is crucial to research and develop products that can meet the market demand while maintaining the authenticity and cultural characteristics of museum collections. Suggestions are provided for museum professionals to optimize traditional cultural resources and for designers to formulate product development plans.
