Research Article
Research on the Marketing Transformation of Insurance Industry Under Generative Artificial Intelligence Technology
@INPROCEEDINGS{10.4108/eai.1-9-2023.2338781, author={Xiaoying Lin and Wei Ruan}, title={Research on the Marketing Transformation of Insurance Industry Under Generative Artificial Intelligence Technology}, proceedings={Proceedings of the 2nd International Conference on Public Management, Digital Economy and Internet Technology, ICPDI 2023, September 1--3, 2023, Chongqing, China}, publisher={EAI}, proceedings_a={ICPDI}, year={2023}, month={11}, keywords={aigc insurance marketing nlp technologies knowledge graphs vector databases}, doi={10.4108/eai.1-9-2023.2338781} }- Xiaoying Lin
Wei Ruan
Year: 2023
Research on the Marketing Transformation of Insurance Industry Under Generative Artificial Intelligence Technology
ICPDI
EAI
DOI: 10.4108/eai.1-9-2023.2338781
Abstract
With the continuous development of artificial intelligence (AI) And natural language processing (NLP) technologies, Generative AI (AIGC) has become one of the most prominent technologies in the insurance industry. The application of AIGC technology can provide deep technological empowerment for the insurance industry in the marketing field: improving the production efficiency of insurance marketing content, improving the recommendation efficiency of insurance products, improving customer satisfaction and loyalty, and improving the service level of insurance marketing personnel; In response to the shortcomings of current AIGC large-scale language models, the paper proposes two innovative technical architecture solutions: combining large language models with knowledge graphs and vector databases to provide more knowledge for reasoning and understanding; The main issues faced by AIGC technology in the field of insurance marketing include copyright issues related to marketing content, potential privacy violations of users using data, data security issues, and the professionalism of data used in large language training models.