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Proceedings of the 2nd International Conference on Public Management, Digital Economy and Internet Technology, ICPDI 2023, September 1–3, 2023, Chongqing, China

Research Article

Analysis of China's Household Textile Industry - Based on SCP Model

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  • @INPROCEEDINGS{10.4108/eai.1-9-2023.2338748,
        author={Hongliang  Liu and Huairen  Zhang and Shuhao  Peng},
        title={Analysis of China's Household Textile Industry - Based on SCP Model},
        proceedings={Proceedings of the 2nd International Conference on Public Management, Digital Economy and Internet Technology, ICPDI 2023, September 1--3, 2023, Chongqing, China},
        publisher={EAI},
        proceedings_a={ICPDI},
        year={2023},
        month={11},
        keywords={chinese home textile industry scp paradigm market structure market behavior market performance},
        doi={10.4108/eai.1-9-2023.2338748}
    }
    
  • Hongliang Liu
    Huairen Zhang
    Shuhao Peng
    Year: 2023
    Analysis of China's Household Textile Industry - Based on SCP Model
    ICPDI
    EAI
    DOI: 10.4108/eai.1-9-2023.2338748
Hongliang Liu1,*, Huairen Zhang1, Shuhao Peng1
  • 1: Business School of Beijing Institute of Fashion Technology
*Contact email: Liuhongliangs@163.com

Abstract

This paper first defines the scope of home textiles based on the national economic classification code, and analyzes China's home textiles industry through the S-C-P model. The results show that: the market concentration of Chinese home textiles is low, and according to Bain's market structure classification, the market structure of Chinese home textiles industry is competitive and there are non-advertising product differentiation factors. At the same time, Chinese home textile enterprises achieve their corporate goals in this market structure by adopting price behaviors based on competition-oriented pricing methods, non-price behaviors based on advertisements, and organizational adjustment behaviors based on mergers and acquisitions. Finally, in terms of industrial performance, the performance of Chinese home textile industry is decreasing.

Keywords
chinese home textile industry scp paradigm market structure market behavior market performance
Published
2023-11-21
Publisher
EAI
http://dx.doi.org/10.4108/eai.1-9-2023.2338748
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