Research Article
Analysis of China's Household Textile Industry - Based on SCP Model
@INPROCEEDINGS{10.4108/eai.1-9-2023.2338748, author={Hongliang Liu and Huairen Zhang and Shuhao Peng}, title={Analysis of China's Household Textile Industry - Based on SCP Model}, proceedings={Proceedings of the 2nd International Conference on Public Management, Digital Economy and Internet Technology, ICPDI 2023, September 1--3, 2023, Chongqing, China}, publisher={EAI}, proceedings_a={ICPDI}, year={2023}, month={11}, keywords={chinese home textile industry scp paradigm market structure market behavior market performance}, doi={10.4108/eai.1-9-2023.2338748} }- Hongliang Liu
Huairen Zhang
Shuhao Peng
Year: 2023
Analysis of China's Household Textile Industry - Based on SCP Model
ICPDI
EAI
DOI: 10.4108/eai.1-9-2023.2338748
Abstract
This paper first defines the scope of home textiles based on the national economic classification code, and analyzes China's home textiles industry through the S-C-P model. The results show that: the market concentration of Chinese home textiles is low, and according to Bain's market structure classification, the market structure of Chinese home textiles industry is competitive and there are non-advertising product differentiation factors. At the same time, Chinese home textile enterprises achieve their corporate goals in this market structure by adopting price behaviors based on competition-oriented pricing methods, non-price behaviors based on advertisements, and organizational adjustment behaviors based on mergers and acquisitions. Finally, in terms of industrial performance, the performance of Chinese home textile industry is decreasing.