Research Article
Research on the Development of Network Economy under the Background of Big Data
@INPROCEEDINGS{10.4108/eai.1-9-2023.2338747, author={XinYi Wang and Qiuyi Tao}, title={Research on the Development of Network Economy under the Background of Big Data}, proceedings={Proceedings of the 2nd International Conference on Public Management, Digital Economy and Internet Technology, ICPDI 2023, September 1--3, 2023, Chongqing, China}, publisher={EAI}, proceedings_a={ICPDI}, year={2023}, month={11}, keywords={big data; network economy; individualized demand; consumer consumption}, doi={10.4108/eai.1-9-2023.2338747} }- XinYi Wang
Qiuyi Tao
Year: 2023
Research on the Development of Network Economy under the Background of Big Data
ICPDI
EAI
DOI: 10.4108/eai.1-9-2023.2338747
Abstract
With the rapid development of science and technology in China, new industries have emerged as a result of advancements in technologies such as big data and the Internet of Things. Big data has significantly impacted consumption and production methods, leading to the emergence of the network economy, which is becoming more visible to the public. In comparison to the traditional economy, the network economy offers advantages such as speed, reach, influence, and appeal. In China's current development stage, the Internet economy holds a crucial position and represents the mainstream trend of economic growth due to the widespread adoption of online shopping and online lifestyles. However, the virtual economy also brings about challenges in terms of information security, personal security, and network security, making supervision and guarantees more challenging. This study aims to examine the status, opportunities, and challenges of the network economy within the context of big data and propose strategies for optimization.