Millennial Generation Perspective of Halal Tourism Opportunities

As one of the districts known as the city of Santri, it is appropriate that the initiation and idea of halal tourism needs to be carried out as a first step to support government programs in driving halal tourism both at the national level and up to the village level. Through the study of opportunities for developing halal tourism villages, it is hoped that the initial basis for the concept of halal tourism development at the village level will occur. The purpose of this study is to find out the opportunities for developing halal tourism in the perspective of millennial consumers. The stages of research and research methods begin with conducting a literature study related to halal tourism, then elaboration of the factors that are important in halal tourism which will then become the focus of the instrument that will be asked to respondents. The research method in general will use a descriptive method by presenting the results through frequency description. The results show that there is very much opportunity for the implementation of the concept of halal tourism in Gresik Regency including tourist villages, in the view of the millennial generation that in fact the tours in Gresik Regency have mostly implemented halal concepts because the facilities and services are partly has been given by the tourist manager. Managerial implications for tourism managers need to apply the concept of the halal concept as the response of potential visitors.