Research Article
The Effect Of Packaging And Branding On The Salt Price Of The Mutiara Laut Joint Venture Group (KUB) In Jepara
@INPROCEEDINGS{10.4108/eai.1-8-2024.2355186, author={Nur Aisyah Alfiani and Choiri Choiri and Nur Mufarokhah}, title={The Effect Of Packaging And Branding On The Salt Price Of The Mutiara Laut Joint Venture Group (KUB) In Jepara}, proceedings={Proceedings of the 1st International Conference on Business Economics, Entrepreneurship, and Social Sciences, ICBEESS 2024, 1st August 2024, Gresik, East Java, Indonesia}, publisher={EAI}, proceedings_a={ICBEESS}, year={2026}, month={2}, keywords={packaging branding management marketing}, doi={10.4108/eai.1-8-2024.2355186} }- Nur Aisyah Alfiani
Choiri Choiri
Nur Mufarokhah
Year: 2026
The Effect Of Packaging And Branding On The Salt Price Of The Mutiara Laut Joint Venture Group (KUB) In Jepara
ICBEESS
EAI
DOI: 10.4108/eai.1-8-2024.2355186
Abstract
This study aims to determine the effect of packaging and brand on salt prices Joint business group (KUB) Sea pearls in Jepara partially and simultaneously. This research method uses quantitative methods, the population in this study is consumers who buy salt products from the joint business group (KUB) Sea pearls in Jepara, because the samples taken are not limited, the data collection method uses the slovin formula with the number of respondents 91 people. This research data collection method uses a questionnaire method with a Likert scale and data analysis techniques, this research method uses SPSS for Windows ver 22. The results of the analysis for packaging variables have a partial effect on the salt price of the Mutiara Laut joint venture group (KUB) in Jepara, with values evidenced by t>value of the table (4,701 > 1,988).The results of the analysis for brand variables, partially affect the salt price of the Mutiara Laut joint venture group (KUB) in Jepara, with values proven by t>value t table (10,012 >1,988). While simultaneously packaging and brand influence together on salt prices Bersam business group (KUB) Sea pearls in Jeparayang is proven by the F value of the table (64.259 >>3.10).
