Effectiveness of Tax Education via Social Media to Increase Generation Z Awareness

This research aims to determine how effective social media is as a tool of tax education to increase awareness of Generation Z taxpayers. This research uses a qualitative descriptive research method. The research subject is Generation Z, with the research object being social media as a means of tax education—data obtained using interviews, observation, and documentation methods. The research results show that social media is viral with Generation Z. Social media as a means of tax education is quite effective because it can help solve tax problems and gain new knowledge. Still, not all people know about these accounts. This account is the author's account, which predominantly contains personal life information. Barriers to tax education via social media include monotonous and not widely distributed content. Efforts can be made to make content more exciting and easy to understand.