Reflection on Parepare Economic Potential – Analysis on Parepare Potential Sectors

City of Parepare, Indonesia's economic landscape, is mainly influenced by trade, construction, and real estate, boosting the local economy and employment. Unexplored prospects in finance, logistics, and processing industries could improve economic resilience and societal well-being. A varied economic approach involving government support and collaborations between local authorities and businesses is recommended to strengthen the regional economy and promote sustainable growth. This research analyzes Parepare City's economic potential, focusing on trade, construction, and real estate sectors. Identifying untapped opportunities in finance, logistics, and processing industries aims to advocate for a diversified economic strategy. This includes targeted government interventions and partnerships for sustainable economic growth and improved quality of life for residents. The study utilizes qualitative inquiry through a literature review to examine Parepare City's economic landscape. Data is collected and analyzed from scholarly articles and research repositories like Semantic Scholar and Google Scholar. Previous research findings are integrated, and deductive reasoning techniques align interpretative outcomes with research objectives. The research shows that trade, construction, and real estate are crucial for Parepare City's economy, boosting GDP and jobs.