Research Article
The Influence Of Entrepreneurial Marketing, Networking And Customer Relationship On Smes Business Performance
@INPROCEEDINGS{10.4108/eai.1-8-2024.2354997, author={Rochiyati Murniningsih and Rahajeng Reyhastuti Azis and Ravindra Adriana Darmaji and Muhdiyanto Muhdiyanto and Mulato Santosa}, title={The Influence Of Entrepreneurial Marketing, Networking And Customer Relationship On Smes Business Performance}, proceedings={Proceedings of the 1st International Conference on Business Economics, Entrepreneurship, and Social Sciences, ICBEESS 2024, 1st August 2024, Gresik, East Java, Indonesia}, publisher={EAI}, proceedings_a={ICBEESS}, year={2026}, month={2}, keywords={entrepreneurial marketing networking customer relationship business performance}, doi={10.4108/eai.1-8-2024.2354997} }- Rochiyati Murniningsih
Rahajeng Reyhastuti Azis
Ravindra Adriana Darmaji
Muhdiyanto Muhdiyanto
Mulato Santosa
Year: 2026
The Influence Of Entrepreneurial Marketing, Networking And Customer Relationship On Smes Business Performance
ICBEESS
EAI
DOI: 10.4108/eai.1-8-2024.2354997
Abstract
This research aims to analyze the influence of entrepreneurial marketing, networking and customer relationships on business performance. The sample in this research were SMES owners in the craft sector in Magelang Regency. The sampling method uses quota sampling and purposive sampling with a sample size of 150 respondents. The sample criteria in this research are SMESs in the craft sector that have been running for 2 years and have a minimum of 5 networks/partners. The analytical tool used is multiple linear regression with the help of the SPSS 22.0 program. The results of this research show that entrepreneurial marketing, networking and customer relationships have a positive and significant effect on business performance.
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