Research Article
Resource Based-View (RBV) Analysis in Determining Competitive Advantage in “Gajah Mungkur Batik”
@INPROCEEDINGS{10.4108/eai.1-8-2024.2354994, author={Irene Vitzah Putri and Vembri Aulia Rahmi and Aries Kurniawan and Hadi Ismanto}, title={Resource Based-View (RBV) Analysis in Determining Competitive Advantage in “Gajah Mungkur Batik”}, proceedings={Proceedings of the 1st International Conference on Business Economics, Entrepreneurship, and Social Sciences, ICBEESS 2024, 1st August 2024, Gresik, East Java, Indonesia}, publisher={EAI}, proceedings_a={ICBEESS}, year={2026}, month={2}, keywords={rbv vrio competitive advantage batik}, doi={10.4108/eai.1-8-2024.2354994} }- Irene Vitzah Putri
Vembri Aulia Rahmi
Aries Kurniawan
Hadi Ismanto
Year: 2026
Resource Based-View (RBV) Analysis in Determining Competitive Advantage in “Gajah Mungkur Batik”
ICBEESS
EAI
DOI: 10.4108/eai.1-8-2024.2354994
Abstract
This research identifies unique resources that have the potential to achieve sustainable competitive advantage in Batik Gajah Mungkur located on Gresik Regency. The focus of this research aims to understand the analysis of the Resource Based-View model in companies and to find out the strategies used to maintain the company's competitive advantage. The method used is descriptive qualitative with data sources coming from informants/resources and journals. The theory in this research uses Resource Based-View (RBV) with analysis techniques that focus on the VRIO Framework (Value, Rarity, Imitability, Organization) to determine the company's internal resource potential. Batik Gajah Mungkur has six resources and four capabilities which are in the Sustainable Competitive Advantage category. 2. The strategies or tactics carried out by Batik Gajah Mungkur are based on Sustainable Competitive Advantage analysis which examines superior resources and capabilities to maintain competitive advantage by utilizing every resource and capability.
