Research Article
Analysis of Innovation Efforts on Value Proposition and Key Partnership Elements in Wonocolo Village Tourism, Bojonegoro Regency
@INPROCEEDINGS{10.4108/eai.1-8-2024.2354993, author={Yosi Diah Setia Rahayu and Aries Kurniawan and Vembri Aulia Rahmi and Hadi Ismanto}, title={Analysis of Innovation Efforts on Value Proposition and Key Partnership Elements in Wonocolo Village Tourism, Bojonegoro Regency}, proceedings={Proceedings of the 1st International Conference on Business Economics, Entrepreneurship, and Social Sciences, ICBEESS 2024, 1st August 2024, Gresik, East Java, Indonesia}, publisher={EAI}, proceedings_a={ICBEESS}, year={2026}, month={2}, keywords={tourism village tourism value proposition key partnership}, doi={10.4108/eai.1-8-2024.2354993} }- Yosi Diah Setia Rahayu
Aries Kurniawan
Vembri Aulia Rahmi
Hadi Ismanto
Year: 2026
Analysis of Innovation Efforts on Value Proposition and Key Partnership Elements in Wonocolo Village Tourism, Bojonegoro Regency
ICBEESS
EAI
DOI: 10.4108/eai.1-8-2024.2354993
Abstract
This study aims to analyze innovation efforts related to the value proposition and key partnership elements in Wonocolo Village Tourism, Bojonegoro Regency. The research seeks to understand how innovation supports sustainable tourism development and how key partnerships contribute to strengthening the competitiveness of the oil and gas-based tourism village. Using a descriptive qualitative approach, data were collected through interviews with stakeholders, field observations, and literature studies. The findings show that product innovation, stakeholder collaboration, and community engagement play a crucial role in enhancing the village’s tourism appeal. However, challenges such as infrastructure limitations, accessibility, and limited partner integration remain key constraints. Strengthening value propositions and expanding partnerships are essential for improving visitor experiences and ensuring long-term sustainability.
