Research Article
Implementation of Ten Types Of Innovation And Business Retail Store Canvas Model For Improvement Business Income On The Go. Sumber Plastik Thesis
@INPROCEEDINGS{10.4108/eai.1-8-2024.2354989, author={Saed Nabel and Aries Kurniawan and Vembri Aulia Rahmi and Hadi Ismanto}, title={Implementation of Ten Types Of Innovation And Business Retail Store Canvas Model For Improvement Business Income On The Go. Sumber Plastik Thesis}, proceedings={Proceedings of the 1st International Conference on Business Economics, Entrepreneurship, and Social Sciences, ICBEESS 2024, 1st August 2024, Gresik, East Java, Indonesia}, publisher={EAI}, proceedings_a={ICBEESS}, year={2026}, month={2}, keywords={retail stores increased income ten types of innovation business model canvas}, doi={10.4108/eai.1-8-2024.2354989} }- Saed Nabel
Aries Kurniawan
Vembri Aulia Rahmi
Hadi Ismanto
Year: 2026
Implementation of Ten Types Of Innovation And Business Retail Store Canvas Model For Improvement Business Income On The Go. Sumber Plastik Thesis
ICBEESS
EAI
DOI: 10.4108/eai.1-8-2024.2354989
Abstract
Go Sumber Plastik (Go-SP) is a modern retail business company that sells plastic products and similar materials in the Gresik and East Java areas. The retail business market coverage is expanding rapidly and continuously, so there is no worry if this business experiences development in Indonesia . How to implement the Go innovation strategy. Sumber Plastik can maintain its business in an era of intense competition. The subjects in this research were 1 Owner, 1 Personnel and 1 Go Shop Marketing. Sumber Plastik . Go. Sumber Plastik chose to shift its business model to focus on the innovation configuration category to increase business revenue in order to develop offerings (offerings) and experiences (experience). Opportunities from Go. Sumber Plastik is Toko Go. Sumber Plastik expands its market by becoming the main supplier shop in the Gresik area and expanding its branches and business partners. Innovations used by Go. Sumber Plastik has nine innovations used. Go Canvas Business Model. Sumber Plastik targets customers from resellers, MSMEs and communities in need. Go. Sumber Plastik sells directly and by telephone for partners to consult.
