Research Article
Assessing the Determinants of Food Waste Behavior: Evidence from Consumers of "Waroeng Special Sambal," Malang, East Java, Indonesia
@INPROCEEDINGS{10.4108/eai.1-8-2024.2354987, author={Nur Anniyyah and Widayat Widayat and Sri Nastiti Andharini}, title={Assessing the Determinants of Food Waste Behavior: Evidence from Consumers of "Waroeng Special Sambal," Malang, East Java, Indonesia}, proceedings={Proceedings of the 1st International Conference on Business Economics, Entrepreneurship, and Social Sciences, ICBEESS 2024, 1st August 2024, Gresik, East Java, Indonesia}, publisher={EAI}, proceedings_a={ICBEESS}, year={2026}, month={2}, keywords={attitude subjective norms habits price awareness food waste behavior}, doi={10.4108/eai.1-8-2024.2354987} }- Nur Anniyyah
Widayat Widayat
Sri Nastiti Andharini
Year: 2026
Assessing the Determinants of Food Waste Behavior: Evidence from Consumers of "Waroeng Special Sambal," Malang, East Java, Indonesia
ICBEESS
EAI
DOI: 10.4108/eai.1-8-2024.2354987
Abstract
A fascinating issue in the perspective of sustainability is food loss and waste. Therefore, there is a pressing need for research on behavior related to food loss and waste. This study aims to identify the determinants of food waste behaviors and investigate how attitude, subjective norms, routines, and price awareness influence food waste behavior. From the “Waroeng Special Sambal” sample, 135 respondents were selected for this study. The sample was collected using an incidental sampling technique. Data were obtained through questionnaires, which were then tested for validity and reliability. Data was analyzed using the range scale and SEM-PLS. Subjective norms and habits do not have a statistically significant effect on food waste behavior, whereas attitude and price awareness do.
