Research Article
Increasing E-Loyalty of Facebook Marketplace Users: The Role of Ease of Use, User Experience and E-Satisfaction
@INPROCEEDINGS{10.4108/eai.1-8-2024.2354871, author={Bayu Dwi Firmansyah and Adi Santoso and Heri Wijayanto}, title={Increasing E-Loyalty of Facebook Marketplace Users: The Role of Ease of Use, User Experience and E-Satisfaction }, proceedings={Proceedings of the 1st International Conference on Business Economics, Entrepreneurship, and Social Sciences, ICBEESS 2024, 1st August 2024, Gresik, East Java, Indonesia}, publisher={EAI}, proceedings_a={ICBEESS}, year={2026}, month={2}, keywords={ease of use user experience e-satisfaction e-loyalty facebook marketplace}, doi={10.4108/eai.1-8-2024.2354871} }- Bayu Dwi Firmansyah
Adi Santoso
Heri Wijayanto
Year: 2026
Increasing E-Loyalty of Facebook Marketplace Users: The Role of Ease of Use, User Experience and E-Satisfaction
ICBEESS
EAI
DOI: 10.4108/eai.1-8-2024.2354871
Abstract
This research aims to determine the influence of ease of use, user experience and e-satisfaction on e-loyalty of Facebook marketplace users. The population of this study are active users of the Facebook marketplace in Ponorogo Regency. The sampling method uses probability sampling with simple random sampling techniques. The data collection method was carried out by distributing questionnaires online via Google Form and distributed to 100 respondents. Variable measurement uses a five-point Likert scale. The analysis technique uses structural equation modeling (SEM) based on partial least squares (PLS) using the SmartPLS 3.0 application. The results of this research show that ease of use, user experience and e-satisfaction have a significant positive effect on e-loyalty of Facebook marketplace users. The implications of this research can be an important reference for boost the Facebook marketplace system so that the Facebook marketplace can build more effective strategies to retain and attract more users.
