Analysis Of Promotion Mix On "Pospay" At PT. Pos Indonesia (Persero) KCU Malang

Pospay applications are expanding quickly both inside and outside the organization, necessitating a thorough diversified advertising approach. Therefore, even if PT Pos has developed improvements that benefit the community, PT Pos Indonesia (Persero) is able to conduct more transactions than previously. In this instance, P.T. Pos has introduced POSPAY, an application that makes transactions easier for its customers. The purpose of this application is to facilitate public access to financial services while staying current with the advancements of the digital age. The research in this thesis, which was carried out by PT. Pos Indonesia (Persero) KCU Malang, focuses on how promotional mixing tactics work best for Pospay. The purpose of this study is to evaluate the most effective promotional mixing and blending strategies on Pospay. The study employs qualitative research methodologies, gathering data through in-person observations and interviews with the Financial Services Manager/Staff. Flexible conversation is used to perform these observations. Based on the findings of the observations and interviews, the author can draw the following conclusions about mixed promotions on Pospay: public relations by collaborating with the universities in Malang towns; sales promotion by offering incentives, discounts, and cashbacks to new users; sales by directly approaching potential customers at events and exhibitions; and advertising through social media and print media.