Green Supply Chain Management Practices and Environmental Performance: The Moderating Role of Supply Chain Traceability

The practice of green supply chain management is considered a series of activities in an organization in order to encourage environmental performance. The role of green supply chain management practices is more effective in environmental performance if the organization has supply chain traceability. Supply chain traceability provides a greater level of monitoring to green supply chain management practices so that environmental performance also improves. This study aims to analyze the effect of green supply chain management practices on environmental performance with supply chain traceability as moderation. This study uses a sample of 62 on Micro, Small, and Medium Enterprises (MSMEs) in the creative industry sector in Yogyakarta, Indonesia. The data collection method uses a questionnaire. The results of this study show that green supply chain management practices have a positive effect on environmental performance, supply chain traceability has no positive effect on environmental performance, and supply chain traceability does not moderate the positive effects of green supply chain management practices on environmental performance.