Proceedings of the 5th International Conference on Law, Social Sciences and Education, ICLSSE 2023, 1st June 2023, Singaraja, Bali, Indonesia

Research Article

Constructing Self Identity through Social-Media: In the Perspective of Gen Z

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  • @INPROCEEDINGS{10.4108/eai.1-6-2023.2341418,
        author={Lola Utama  Sitompul and Fitri  Noviani and Santana  Sembiring},
        title={Constructing Self Identity through Social-Media: In the Perspective of Gen Z},
        proceedings={Proceedings of the 5th International Conference on Law, Social Sciences and Education, ICLSSE 2023, 1st June 2023, Singaraja, Bali, Indonesia},
        publisher={EAI},
        proceedings_a={ICLSSE},
        year={2023},
        month={12},
        keywords={self identity construction social media generation z},
        doi={10.4108/eai.1-6-2023.2341418}
    }
    
  • Lola Utama Sitompul
    Fitri Noviani
    Santana Sembiring
    Year: 2023
    Constructing Self Identity through Social-Media: In the Perspective of Gen Z
    ICLSSE
    EAI
    DOI: 10.4108/eai.1-6-2023.2341418
Lola Utama Sitompul1,*, Fitri Noviani1, Santana Sembiring1
  • 1: Universitas Pendidikan Ganesha
*Contact email: lola.sitompul@undiksha.ac.id

Abstract

The study aims to explain the importance of social media usage and its significant influence on the construction of generation Z identity as the most users of social media platforms. Previous generation relied on the closest people for the identity construction process but the process now moved to the virtual sphere. Using case study method and generation Z as participants, this study shows that social media platforms provide an opportunity for Generation Z to establish their own identity. The process of constructing the identity is done by carefully selecting and putting in maximum effort to produce a photo or post that is worthy of being shared on their social media accounts. This construction process of identity is the part of conformity to the values embraced by the social media for most of the users.