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sesa 21(28): e1

Research Article

Impact of Personality Types and Matching Messaging on Password Strength

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  • @ARTICLE{10.4108/eai.1-6-2021.170012,
        author={Anna Bakas and Anne Wagner and Spencer Johnston and Shelia Kennison and Eric Chan-Tin},
        title={Impact of Personality Types and Matching Messaging on Password Strength},
        journal={EAI Endorsed Transactions on Security and Safety},
        volume={8},
        number={28},
        publisher={EAI},
        journal_a={SESA},
        year={2021},
        month={6},
        keywords={Password, Password Strength, Personality, Matching Messages},
        doi={10.4108/eai.1-6-2021.170012}
    }
    
  • Anna Bakas
    Anne Wagner
    Spencer Johnston
    Shelia Kennison
    Eric Chan-Tin
    Year: 2021
    Impact of Personality Types and Matching Messaging on Password Strength
    SESA
    EAI
    DOI: 10.4108/eai.1-6-2021.170012
Anna Bakas1,*, Anne Wagner1, Spencer Johnston1, Shelia Kennison2, Eric Chan-Tin2
  • 1: Loyola University Chicago
  • 2: Oklahoma State University
*Contact email: abakas@luc.edu

Abstract

People often create passwords for their accounts that are insecure. An insecure password is often easy to guess– thus, hackers can easily access their victims’ accounts. It is important for users to know how to create and manage secure passwords so they can better protect themselves from hackers. It is well-known that different users have different personality types, such as Big Five and True Colors. This research examines if there is any link between personality types and password security behavior. Each participant was shown either a matching or mismatching message based on their personality type, and it was measured whether their password security behavior changed a month later. Our results show that 66% of participants with a Green (knowledgeable and competent) personality type chose a strong password, compared to less than 50% of other personality types. Our results also demonstrate that messaging has a statistical impact on improving password security behavior.

Keywords
Password, Password Strength, Personality, Matching Messages
Received
2021-04-01
Accepted
2021-05-27
Published
2021-06-01
Publisher
EAI
http://dx.doi.org/10.4108/eai.1-6-2021.170012

Copyright © 2021 A. Bakas et al., licensed to EAI. This is an open access article distributed under the terms ofthe https://creativecommons.org/licenses/by/4.0/Creative Commons Attribution license, which permits unlimited use, distribution and reproduction in any medium so long as the original work is properly cited.

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