Research Article
The Impact of Trade Minister of the Republic Indonesia Regulation No. 40 to 2022 on Thrift’s Decision to Buy Clothes Among Universitas Brawijaya Students
@INPROCEEDINGS{10.4108/eai.1-11-2023.2355331, author={Asti Amelia Novita and Arum Melani Putri and Avivah Zelsis Fitrama and Chindy Martha Chairutullah and Rangga Sahputra Dwiandika and Daffa Anggita Putri}, title={The Impact of Trade Minister of the Republic Indonesia Regulation No. 40 to 2022 on Thrift’s Decision to Buy Clothes Among Universitas Brawijaya Students}, proceedings={Proceedings of the 6th Annual International Conference on Business and Public Administration, AICOBPA 2023, 1 November 2023, Malang, Indonesia}, publisher={EAI}, proceedings_a={AICOBPA}, year={2025}, month={12}, keywords={public policy thrift clothing trade policy purchase decision}, doi={10.4108/eai.1-11-2023.2355331} }- Asti Amelia Novita
Arum Melani Putri
Avivah Zelsis Fitrama
Chindy Martha Chairutullah
Rangga Sahputra Dwiandika
Daffa Anggita Putri
Year: 2025
The Impact of Trade Minister of the Republic Indonesia Regulation No. 40 to 2022 on Thrift’s Decision to Buy Clothes Among Universitas Brawijaya Students
AICOBPA
EAI
DOI: 10.4108/eai.1-11-2023.2355331
Abstract
Government policies have the potential to significantly impact consumer behavior, especially in the context of purchasing decisions for thrift clothing. This research aims to analyze the impact of the Regulation of the Minister of Trade of the Republic of Indonesia Number 40 of 2022 on decisions to purchase used clothing at Universitas Brawijaya. The research focus was examined through 5 categories, including target dimensions, social and environmental dimensions, time dimensions, direct cost dimensions, and indirect cost dimensions. This type of research is descriptive research with a qualitative approach. The research results are (1) the target dimension has an impact on reducing MSME income and encouraging the sustainability of the domestic clothing textile industry, (2) the social and environmental dimensions have the potential to minimize textile waste, (3) the time dimension results in a decrease in students’ interest in buying second-hand clothes and the potential for a shift to permanent employment for second-hand goods traders in Malang City, (4) the direct cost dimension has an impact on reducing product prices, especially if traders want to use up the stock of goods, but product prices can also increase due to increases in goods tariffs, and (5) the indirect cost dimension results in limited consumer choices in buying clothes and influences used goods dealer income.
