Research Article
Analysis of the Fear of Missing Out Phenomenon (FOMO): A Case Study on Hedonism Lifestyle of FIA UB Students Class of 2022
@INPROCEEDINGS{10.4108/eai.1-11-2023.2355321, author={Endry Putra and Novia Wulan Suci and Salsabila Jahiza Zahwa and Marta Indah Larasati Prabowo and Berlian Dwi Pratiwi and Hafidzah Andrea Padmarini}, title={Analysis of the Fear of Missing Out Phenomenon (FOMO): A Case Study on Hedonism Lifestyle of FIA UB Students Class of 2022}, proceedings={Proceedings of the 6th Annual International Conference on Business and Public Administration, AICOBPA 2023, 1 November 2023, Malang, Indonesia}, publisher={EAI}, proceedings_a={AICOBPA}, year={2025}, month={12}, keywords={fomo lifestyle hedonism}, doi={10.4108/eai.1-11-2023.2355321} }- Endry Putra
Novia Wulan Suci
Salsabila Jahiza Zahwa
Marta Indah Larasati Prabowo
Berlian Dwi Pratiwi
Hafidzah Andrea Padmarini
Year: 2025
Analysis of the Fear of Missing Out Phenomenon (FOMO): A Case Study on Hedonism Lifestyle of FIA UB Students Class of 2022
AICOBPA
EAI
DOI: 10.4108/eai.1-11-2023.2355321
Abstract
This study aims to provide descriptions, understanding, and analysis of the Fear of Missing Out (FOMO) phenomenon in the hedonistic lifestyle of FIA UB students. This research uses a qualitative approach with an emphasis on holistic description. The research location is at the Faculty of Administrative Sciences, Universitas Brawijaya, in Malang City, East Java province. Primary data was obtained through direct interviews with Faculty of Administrative Sciences students and indirect interviews using WhatsApp. Interviews are conducted by researchers using a structured interview approach with questions that have been prepared in advance by the interviewer. Then, responses from respondents are recorded using a standard format. Secondary data, including documents, archives, books, and journals related to this research, is obtained indirectly. This study shows that FOMO is often caused by continuous exposure to social media, where people often see posts from friends or others doing interesting activities or attending exciting events. FOMO behavior in FIA UB students affects their decision to complete daily activities.
