Research Article
Analysis of Traffic Density on the Growth of Culinary MSMEs on Soekarno Hatta Street, Malang City, Indonesia
@INPROCEEDINGS{10.4108/eai.1-11-2023.2355315, author={Langgeng Setyono and Angel Patricia and Blessing Maranatha Purba and Ernita Indraswari and Farah Adnina and Mirza Hanafi and Muhammad Arif Ramadhan}, title={Analysis of Traffic Density on the Growth of Culinary MSMEs on Soekarno Hatta Street, Malang City, Indonesia}, proceedings={Proceedings of the 6th Annual International Conference on Business and Public Administration, AICOBPA 2023, 1 November 2023, Malang, Indonesia}, publisher={EAI}, proceedings_a={AICOBPA}, year={2025}, month={12}, keywords={economic growth culinary msmes traffic density}, doi={10.4108/eai.1-11-2023.2355315} }- Langgeng Setyono
Angel Patricia
Blessing Maranatha Purba
Ernita Indraswari
Farah Adnina
Mirza Hanafi
Muhammad Arif Ramadhan
Year: 2025
Analysis of Traffic Density on the Growth of Culinary MSMEs on Soekarno Hatta Street, Malang City, Indonesia
AICOBPA
EAI
DOI: 10.4108/eai.1-11-2023.2355315
Abstract
Soekarno Hatta Street, commonly known as Suhat Street, is prone to traffic congestion in Malang. Its location, situated among several campuses, makes the street strategic for markets, especially culinary. It is no wonder that Soekarno Hatta Street is considered a suitable place for people who want to open culinary-based MSMEs. This research was conducted to determine the traffic density, the growth of culinary-based MSMEs, and the relationship between traffic density and the growth of culinary-based MSMEs on Soekarno Hatta Street. This research is qualitative. Based on the research results, the traffic congestion on Soekarno Hatta Street occurs every day from 5 pm to 8 pm. The observation suggests that these businesses prioritize product variety over expanding their workforce or increasing income and that traffic density might not significantly influence their growth. Instead, other factors play a more crucial role.
